Skip to Main Content

MFDA Strategic Plan (2018 – 2022) – Achieving Better Outcomes for Canadians

For further information, please contact:

Ken Woodard
Director, Communications & Membership Services

MFDA Strategic Plan (2018 – 2022) – Achieving Better Outcomes for Canadians

June 19, 2018 (Toronto, Ontario) The MFDA is pleased to announce the publication of its 2018 – 2022 Strategic Plan.

To assist in identifying priorities and areas of regulatory focus for the new Strategic Plan, the MFDA engaged in an extensive consultation process with a range of stakeholders including MFDA Members, MFDA staff and management, the MFDA Board of Directors, representatives of the Canadian Securities Administrators, industry and investor associations.

“The new MFDA Strategic Plan focuses on supporting Member innovation, strengthening collaboration with key stakeholders, enhancing Member and advisor education and assessing and updating regulatory standards and internal processes to ensure effective and efficient regulation that protects the investing public.” said Mark Gordon, President and Chief Executive Officer. “The new Strategic Plan recognizes that drivers of changes within the financial services industry such as policy reforms, changes to the regulatory framework, an aging demographic and the development of new technologies present challenges and opportunities for the MFDA and its membership.”

A majority of Canadian households rely on MFDA Members for financial advice. MFDA Members and their advisors manage approximately $700 billion in client assets and provide financial advice to nine million Canadian households. These nine million households represent over half of the households in Canada, and 83% of these households have less than $100,000 in financial assets. The new Strategic Plan recognizes the importance of a regulatory compliant and diverse membership which benefits investors by providing choices in advisory services and investor access to quality advice.

The MFDA is the self-regulatory organization for Canadian mutual fund dealers, regulating the operations, standards of practice and business conduct of its Members and their approximately 82,000 Approved Persons with a mandate to protect investors and the public interest. For more information about the MFDA’s complaint and enforcement processes, as well as links to ‘Check an Advisor’ and other Investor Tools, visit the For Investors page on the MFDA website.

DM 432479